The right to ownership of one's own likeness
Proposal to United Nations General Assembly (UNGA) Pre-empting the problem of Deepfake videos Background We presently stand on the edge of an abyss in which social media threatens to uproot our world order and cast us into chaos, as we see with the recent attacks (6 January 2021) on the American Capitol by conspiracy theorists incentivised on social media. Deepfake videos are motion pictures that are created to look like they depict the actions and words of an existing person, usually a celebrity, but which contain content, words or actions which were not performed by that person and which may impugn on their dignity. For example, to demonstrate the seriousness of the problem, the creators of the television satire series “South Park”, created a video called “Sassy Justice” presented by someone who looks like Donald Trump. The video also features the likenesses of Al Gore, Ivanka Trump, and Mark Zuckerberg of Facebook all making uncharacteristically exaggerated remarks. For example, i